Recently this has widely been discussed about branding of Bangladesh in the various seminars and forums. It is very crucial to brand our country properly with a view to building a superior image. Country branding means the earning of reputation for a country by utilizing its inner resources and opportunities, which are original and inspiring to the outer world. Moreover Country branding is a field of theory and practice which aims to measure, build and manage the reputation of countries. Bangladesh can build up country branding and image and can transform it successfully to exploit its export potential. It will be as important as what our country actually produce and sell. This is also referred to as country-of-origin effect. Earlier our country was branded as riverine country as it is criss-crossed by hundred and thousand of rivers and canals or our country was widely branded for its amply produced raw jute i.e. Golden fiber of Bangladesh and also branded as the “Birthplace of microfinance”. Again Bangladesh has already been positively branded by Goldman Sachs “Next 11”(N11) after BRICs and has also been included in JPMorgan ” Frontier Five”. These all are positive branding of our country which in turn has been augmenting the image of our country rest of the world. Side by side our country has long suffered from a negative image of a poor country. Many countries of the world have some positive branding like “The Factory of The world” is for China; True Asia is for Malaysia etc.